New laws created as part of the Energy Policy Act of 2005 are moving into place. Some of these laws went into effect Jan. 1, 2007. Other parts of the legislation will not take effect until Jan. 1, 2009. Ceiling fans from Monte Carlo Fan Company are in full compliance with the new Energy Policy Act laws. For instance, today all our fans are...[more]

Motivated by budget-breaking fuel bills and a growing interest in personally protecting the planet, your customers walk in your door looking for ways to use less energy. Let them know that they’ve come to the right place. Ceiling fans are inexpensive to operate and they keep it comfortable even when...[more]

A World of Luxury
She has studied the luxury market for many years and knows what your best customers want and need. "For the largest share of luxury consumers, luxury is not specifically related to how much something costs or what brand it might be," says Pamela Danziger, President of Unity Marketing. "Luxury today is highly personal. It is something the individual interprets and judges for him or herself. But while luxury is highly personal and separated from price and brand, luxury is expected to be something with a quality that sets it far above the ordinary product."

Marketers have gotten used to the passions and nuances of the maturing Baby Boomers after so many years of targeting this generation with their luxury goods and services. "Now they have a new challenge to appeal to the young affluents who have different ideas about luxury and different priorities in how they spend their wealth," Danziger says.

For younger consumers, luxury is about the feelings they get when enjoying their luxury lifestyles. "It is very much an experience, rather than a material good one has or one owns," Danziger explains. "For young affluents, people, luxury is simply being able to pursue one's personal passions and interests."

Creating Look Up
Ceiling-hung merchandise comes into sharper focus with new visual display materials from Monte Carlo Fan Company. Sheer fabric photo panels and ceiling-hung tri-rama sets direct eyes upward, just where you want them to be. The four-color panels are transparent, adding visual interest without blocking the view. Ask your sales representative for details.